Not much progress group - all research should be done - are you doing this for homework?? Have you done anything over the half term week? You are behind the other groups!
a) Remember to define branding before you link it to the music industry and artists - see your packs - use quotes and reference them! Look at some artists logos and see how thet helps them create a brand image.
Oasis - outline their brand image in 3 words.
b) Remember to link each post/ bit of research to your project and ideas - otherwise it isnt relevant!
c) AUDIENCE: Remember to link the demographics and psychographic theories (Young and Rubicam, Maslow, Uses and Gratifications Theory etc...) and ideas to WHO YOUR TARGET AUDIENCE IS!!! Define your target audience clearly.
c) AUDIENCE: Remember to link the demographics and psychographic theories (Young and Rubicam, Maslow, Uses and Gratifications Theory etc...) and ideas to WHO YOUR TARGET AUDIENCE IS!!! Define your target audience clearly.
d) Feedback on your target audience questionnaires findings and link to yoru ideas for your project.
Some good stuff here - but not enough and not enough detail for A2! See the example blogs on the Advanced Portfolio Blog.
PLANNING:
a) Now you need to define THE BRAND IMAGE - of your artist
b) remind us of your target audience and explain how this brand image will appeal to them
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c) Now include videos that inspired you - storyboards, animatics, props lists, casting shots and location shots/scouting, shooting schedules, risk assessment sheets for shoots etc...
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