Brodie Hope Evaluation Question 1

• When creating our music video one of the main concepts we thought about was whether we should challenge or conform to the typical conventions of a music video. On the whole we challenged the conventions. However there are certain parts where we have conformed e.g having close ups on the lead singer.
• Of course most music video's that are shown on music channels have large budgets. However we are in contrast to this we had a video camera lent to us from college and we had a basic studio in college were a lot of our footage was filmed, and the rest of our shots for the music video were filmed on location.
• Most indie music video's are generally filmed either on location or are live footage from festivals, this is because they go for the more basic look, and film in streets etc. This is so that they can appeal to there target audience.
• We didn't really follow this look in our music video as we decided to challenge most conventions, we dressed each other up in fancy dress and put suitable backgrounds behind each other this involved a lot of green screening, we had such costumes as braveheart, scooby doo, and bananas in pajamas.
• Many bands use instruments in video's to push forward there image and show talent. We did this for a short period of time in our video, we showed Joel playing the guitar in a short clip.
• Andrew Goodwin's theory states that lyrics match the video on screen this applied to our video as it mentions heroines and heroes on the tv screen, I am dressed as braveheart which is a hero in the film, and Joel is dressed as scooby doo which is a cartoon hero.
• Nick Lacey says that every type of media offers something similar but different which in our case is quite true we have a band which is suitable of that genre whereas our video doesn't conform to the genre.
• Maslows hierarchy of needs theory does apply to our music video in a sense because it makes them feel better because it is a happy up-beat song. However you could argue against that because some people like seeing other people depressed so that their life seems better.
• Bloc Party 'Flux' has a very similar entertainment factor to the video like ours does. It has people dancing around in costumes which entertains the viewer. The video 'goodbye Mr a' by the Hoosiers also does this. The majority of these two video's is done in a studio as is ours. Although we have some location shots whereas there video's don't.
• The location of our video is coming in from a night out back to our friends house, however a lot of the video was done in the studio which doesn't conform to our genre. However the use of drugs in the video and the hallucinating that is going on explains what is happening. However the drug taking is typical of an indie band.
• There were two music video's that inspired us Bloc Party- Flux, Also the Orphan Boy- Trophies of love. We liked the idea of using costumes like Bloc Party did in the video flux we thought it worked well and entertained the viewer we felt that it made you want to watch the video again. However we liked the start of the video by Orphan Boy as we found it stereotypical of an indie band, we thought that we still had to keep some conventions in the video otherwise it wouldn't have worked and you wouldn't have known what sort of band we were attempting to be.

By Brodie Hope